Find out exactly where your Shopify tracking is lying — and what it takes to fix it.
In about a week, you'll have a clear picture of why your numbers don't reconcile, which failures are silent, and what a fix actually involves — written up in a document that's yours to keep, whether or not I'm the one who fixes it.
Every tag, trigger, event, conversion, and destination property mapped — a keep / pause / delete decision for each. This is where duplicate tags, phantom GA4 properties, and tags that aren't firing show up.
Your GA4 and ad-platform numbers checked against Shopify, the source of truth. You get the real size of the gap — and the honest split between what's normal and what's actually broken.
The quiet ones: a container that stopped loading on checkout after a platform update, events routed to the wrong property, double-counted purchases, currency read wrong and inflating revenue.
Where your "Direct" bucket is really coming from, and which channels are hiding inside it — so budget decisions stop running on noise.
How your Consent Mode and banner are set up, and what that configuration is costing you in captured data.
Everything that needs fixing, in priority order, with an honest estimate of the effort a rebuild takes — so you can decide what's worth doing.
You share read access to GA4, GTM, Ads, and Shopify, plus the form below.
Full container, tag, and reconciliation work — verified against real data.
Findings, gap explained, and the prioritized fix list.
We go through it together, in plain language. Yours to keep.
GA4 and Shopify never do — a neglected setup commonly loses 10–30% of conversions; a clean one usually lands in single digits to low teens, and server-side often gets under 10%. But part of the gap is set by your store, not your setup — EU consent rules, audience, and mobile all put a floor under it that no engineering removes. That's exactly what the audit measures: how big your gap really is, how much is normal versus an actual fault, and the honest target for a store like yours.
If the audit shows a rebuild is worth doing, I scope it and quote it separately — once we both know exactly what's involved. No commitment to anything beyond the audit itself.
Tell me a bit about your store — it helps me come prepared. I'll reply within 1–2 business days with next steps and payment details.