Selected work

Every engagement starts with a question: what's actually happening?

Two depths of engagement — a diagnostic audit that finds the gap, and full system ownership that rebuilds everything around the real numbers.

Full system ownership Flagship

Owned and rebuilt an entire DTC measurement stack.

An international skincare brand — two GA4 properties double-counting, the main tag dark, revenue written off as garbage. I recovered the "lost" revenue and rebuilt the full stack.

GA4 GTM BigQuery Looker 18 currencies

One Stack, 18 Currencies — Qure case study

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Audit-led diagnosis

The audit that found the gap between reported and real.

A wellness brand, EU/US/UK. Google Ads reporting 3 of 500 orders. Five root causes found, phased fix delivered — roughly nine-fold improvement in capture.

GTM GA4 Google Ads Consent Mode

Before · Feb 10–Mar 10 3 conversions

↓

After · Apr 1–May 31 65 · ≈22×

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Next case

Coming when the next engagement wraps.

Your store next?

Start with an audit →